CSM Sales Meeting 2023- South Beach, Miami
Overview
Cerence, a global leader in the Automotive Technology industry, has been partnering with Best Venues for over six years for their event planning needs. After postponing their in-person Sales Meeting due to the pandemic, Cerence re-introduced their international multi-day Sales Meeting at the Ritz- Carlton South Beach Hotel in Miami, Florida.
Due to the untimely arrival of hurricane Nicole, the Best Venues team made quick work of restructuring the program to ensure attendees were safe, informed, and undisturbed by the storm.
METRICS FOR CSM 2023
Our Approach
After two years of virtual events, Cerence gathered to learn about company updates, new technology, and for some, meet their colleagues in person for the first time. The meeting consisted of general sessions, team breakouts, a broadcasted "all hands" meeting, and product innovation showcases. The product showcase featured a live and interactive experience with tech stations and a demo of the Cerence automobile. Since networking was a focal point of the event, a welcome reception, team-building activities, and group dinners were woven into the agenda.
Impact
The Best Venues Team provided venue sourcing, vendor sourcing, attended site visits, and produced detailed planning that was coupled with seamless onsite support. Best Venues worked closely with the Cerence Marketing team to implement branding and curated moments for the C-level executives. One example was when the team gifted an employee an award onstage with a check, bottle of champaign, and pre-paid cruise for his dedication to the company. The team received post-event feedback regarding delegates eagerness to continue to connect with colleagues in person as opposed to virtual events.
Anna and her team are incredible partners to our company. They go to any lengths to get the job done, and we would not be able to pull off critical company events without their support. We love the Best Venues team!
Kate Hickman, Head of Global Communication at Cerence
